basically instead of saying “creative content” like everyone else ill be more specific, we make really good videos, that make people happy, cry, laugh, angry (you will always get haters no matter what you do) what this will do is grow your brand and get you more sales/clients, easy.
Well me and the people I work with have a gift of having good ideas, so we sit down,talk rubbish, write things down, argue (like every happy family) and that normally leads to creatives like this.
If you have a really good product or service and you’re not using paid ads then im sorry you’re strange, if you have done paid ads before and it didn't work, I will tell you why...
One- your creatives were rubbish, even if you have a REALLY high quality video and you hired a videographer and the classic (video looks good) doesn’t mean the video will do well for social media ads.
Two- you didn’t have Adam, Sophie and Emily, these are the lovely nerds that I have working for me and I am lucky to have them and so can you, they literally live and breath paid social and are part of the reason why clients love the results we get for them.